"We want to create a brand that reminds you why you love running"

Our goal is to provide activewear clothing that is durable, comfortable and fashionable, and that doesn't forget why it was created: for the sheer love of running, as well as the memories and friendships created on those runs.

With that vision in mind, we have self-funded and created a collection of high-quality unisex running vests that can be worn for any form of exercise. Our flagships singlets, which we are very proud of and love to run in, are modelled on the premium running vests worn by the likes of Eliud Eipchoge, when he inspired the entire world by achieving his dream of running a sub 2-hour marathon. He definitely knows what to DDI is. 

"We want to bring you clothing that you can't wait to put on". We believe that every runner should feel fast and look good in their running attire. Our dream is for DDI to become a running movement that can inspire others and is great value for money without compromise of quality. Every penny we make goes back into our brand to bring you apparel that is high-quality, comfortable, looks good and inspiro omnes.